I like to think of myself a people person. You know, someone who likes to be around people, get to know their stories, make connections, and build relationships. Today, I am outlining how important it is to use those skills to build relationships with your clients and how it benefits them.
Building relationships with your clients helps them feel more comfortable in front of the camera.
Whenever I can, I like to meet my clients for coffee prior to the session. I want to get to know them better, learn about their lives, and hear their stories. I also want to explain what the session will look like and what events will take place so that there are no surprises when it comes time for the session. This is so important because it helps my clients to be more comfortable in front of the camera. By the time we arrive to the location for the shoot, they have already met me and learned my personality. We have already warmed up to each other. I believe that photography is just as much about the person photographing as it is the actual art of the photography and one of the most important things to me is making sure my clients are comfortable in front of the camera. By learning their story first, I can achieve that goal.
Building relationships helps the photographer to tell their client's story.
When I meet my clients and learn about them, I am taking mental notes about how they met, how he proposed, what they want their wedding day to look like, etc. I genuinely care about all of these things because I look at the situation as if I am making new friends. But all of this information also helps me to capture people in their natural emotion and accurately depict the energy they have between each other.
I recently received feedback from a client that said,
"Our engagement session was almost like being followed around on a fun date and having the whole thing documented. We've also gotten loads of compliments on how well our wedding photos captured our personalities and dynamic as a couple."
I am so thrilled to have that kind of feedback because that is exactly what I want for my clients.
So, building relationships with your clients helps them feel more comfortable in front of the camera and helps you document their lives better. Both of which, benefit your client, the most important part of the session. :)
All The Best,